for Max Azria.

Last Wednesday I handed in my first project for my Fashion Art & Design class. The focus of the class is designing collections by exploring the roles of research, design development, and editing in the fashion design process. Emphasis is placed on the application of design development to a variety of design groups. For the first project we were to select a designer with a diffusion line. We then explored and compared the differences between the two lines, and finally chose one of the two to design for. The designer and diffusion line I initially explored was Max Azria vs. BCBG Max Azria and then continued with Max Azria's Fall 2010 collection to expand and design for.

"Minimalism Reconstructed" - Max Azria

Deconstructing geometric shapes and piecing them together into clean, simple and form fitting silhouettes, while balancing a colour palette of muted tones, Max Azria's aesthetic for his Fall 2010 collection provides a foundation for future designs. Within the collection there is a play of contrast - between architectural constructed pieces to soft draper, and light-weight fabrics pared with metallic overlays and more structural fabrics. My final collection was strongly influenced by this element of contrast. Expanding the colour palette, while staying close to muted tones, and introducing more fabrics, I found it easy to translate the concepts of Azria's Fall 2010 collection through my designs and aesthetic. The layering of simplistic pieces successfully displays the choice of fabrics and their unique qualities, the architectural lines, and the feminine body beneath.