...because trends are always on the FRINGE.

Nylon's newest blog, FRINGE, provides a unique voice, style, and perspective to legions of intelligent, hip young women focusing on bringing current and upcoming trends to college students and young professionals on a budget. The blog provides a nationwide interactive view on young women's style while delivering affordable otptions because trends and style are always on the FRINGE.

For my Creative Fashion Presentation's class the final project is a roup presentation based on a chosen theme. The theme/form of the presentation is very open, it can be a slide, video, power point, trunk show, gallery presentation, live runway, etc. My group and I have decided to create a company where we are bloggers, associated with NYLON Magazine, for our new blog FRINGE. For our final presentation we are throwing our blog's launch party. FRINGE will be featured on the walls providing the audience with a chance to interact with all aspects of the new blog. The guests (classmates) are encouraged to dress to impress in their latest street-style apparel for a chance to be featured on the blog. A blog station will be set up featuring our layout and the blogs newest posts so guests can scroll through and view pages from the beginning.

For the first part of project we were to develop the target market of our customer, utilizing demographic and pyschographic information. We also had to develop a mission statement, vision statement, company history, and individual profiles/bios - as well as designing the Invitation and the Press Kit to be used to sell our services to 'potential clients' - our classmates.

Being someone who loves visual presentation, and always spends majority of her time on the visual aesthetic of her projects, I took on the role of compiling all our information and content and designing the final logo, press kit, and invitation. Really playing off the idea of fringe - the small and easily portable press kit is held together in a handmade suede pouch and is accompanied by a similar matching invitation.

The next stage of the project is to get our blog going - collecting an array of images and content for posts, and really developing the site to meet the goals of our final vision.

Although there are no posts yet, you can visit our up-and-coming blog at: www.fringefitnyc.blogspot.com

We can also be followed on facebook and twitter.