...because trends are always on the FRINGE.

Nylon's newest blog, FRINGE, provides a unique voice, style, and perspective to legions of intelligent, hip young women focusing on bringing current and upcoming trends to college students and young professionals on a budget. The blog provides a nationwide interactive view on young women's style while delivering affordable otptions because trends and style are always on the FRINGE.

For my Creative Fashion Presentation's class the final project is a roup presentation based on a chosen theme. The theme/form of the presentation is very open, it can be a slide, video, power point, trunk show, gallery presentation, live runway, etc. My group and I have decided to create a company where we are bloggers, associated with NYLON Magazine, for our new blog FRINGE. For our final presentation we are throwing our blog's launch party. FRINGE will be featured on the walls providing the audience with a chance to interact with all aspects of the new blog. The guests (classmates) are encouraged to dress to impress in their latest street-style apparel for a chance to be featured on the blog. A blog station will be set up featuring our layout and the blogs newest posts so guests can scroll through and view pages from the beginning.

For the first part of project we were to develop the target market of our customer, utilizing demographic and pyschographic information. We also had to develop a mission statement, vision statement, company history, and individual profiles/bios - as well as designing the Invitation and the Press Kit to be used to sell our services to 'potential clients' - our classmates.

Being someone who loves visual presentation, and always spends majority of her time on the visual aesthetic of her projects, I took on the role of compiling all our information and content and designing the final logo, press kit, and invitation. Really playing off the idea of fringe - the small and easily portable press kit is held together in a handmade suede pouch and is accompanied by a similar matching invitation.

The next stage of the project is to get our blog going - collecting an array of images and content for posts, and really developing the site to meet the goals of our final vision.

Although there are no posts yet, you can visit our up-and-coming blog at: www.fringefitnyc.blogspot.com

We can also be followed on facebook and twitter.

for Max Azria.

Last Wednesday I handed in my first project for my Fashion Art & Design class. The focus of the class is designing collections by exploring the roles of research, design development, and editing in the fashion design process. Emphasis is placed on the application of design development to a variety of design groups. For the first project we were to select a designer with a diffusion line. We then explored and compared the differences between the two lines, and finally chose one of the two to design for. The designer and diffusion line I initially explored was Max Azria vs. BCBG Max Azria and then continued with Max Azria's Fall 2010 collection to expand and design for.

"Minimalism Reconstructed" - Max Azria

Deconstructing geometric shapes and piecing them together into clean, simple and form fitting silhouettes, while balancing a colour palette of muted tones, Max Azria's aesthetic for his Fall 2010 collection provides a foundation for future designs. Within the collection there is a play of contrast - between architectural constructed pieces to soft draper, and light-weight fabrics pared with metallic overlays and more structural fabrics. My final collection was strongly influenced by this element of contrast. Expanding the colour palette, while staying close to muted tones, and introducing more fabrics, I found it easy to translate the concepts of Azria's Fall 2010 collection through my designs and aesthetic. The layering of simplistic pieces successfully displays the choice of fabrics and their unique qualities, the architectural lines, and the feminine body beneath.

"fashion is a muse, you must seduce her."

While trying to come up with a muse for a group design project, I was introduced to the outrageous 'fashion maniac' Anna Dello Russo. This Italian fashionista is currently the Editor At Large and the creative consultant for Vogue Japan. Exact looks from the runway are not often replicated - down to the last thread - in our everyday world. Unless you're Anna. A favorite of street-style blogs like the Sartorialist and Jak and Jil, Anna lives in Milan, where she has a separate apartment next door to her own just for wardrobe collections. Collecting couture and ready-to-wear clothes for twenty years, she has quite an immaculate collection of fashion forward garments and is very particular about how she stores and packs things.

J'ADR





My style is completely schizophrenic. I can be feminine, sexy, over the top, masculine, androgynous. I see fashion as a way to play with your personality, to flirt with a part of yourself. It’s like when you go on a date with someone. You’re excited, you dress up, and you look phenomenal. When you get dressed, you should always be dating someone — even if it’s just yourself. -- Anna

www.annadellorusso.com

dig: The High Line & Chelsea Market

A few weekends ago the roomies and I decided to have yet another adventure day - where we enjoyed browsing a street festival on Bleeker St. and eventually found ourselves taking in the city view from the High Line and indulging on some grub at the Chelsea Market.

The High Line is a park that was originally constructed in the 1930s to lift trains off the busy streets of Manhattan. It is now open as a public park - combing concrete pathways with plantings - that will eventually be a mile and a half long when complete. It will run through the West Side neighborhoods of the Meatpacking District, West Chelsea, and Hell's Kitchen with access points from street level at every two to three blocks. With an amazing view of the city, fixed and movable seating, lighting, and special features, the park is a great place to visit regularly.

From the High Line we stumbled into Chelsea Market, where we refueled with some grub and discovered a weekend sample sale - dangerous combination for starving fashion students.

The Chelsea Market was originally the National Biscuit Company complex, where the ovens baked everything from Saltines to Oreo cookies - yummm. The ovens went cold the complex was reinvented to a the market that offers evocations of the site's history. The old factory floors weave and bob, and the central hall is a jumble of disused ducts, an artificial waterfall, the original train shed, old signboards and other elements. To walk through the Chelsea Market is sort of like strolling through a postindustrial theme park interspersed with food stores, restaurants, cafes, and little shops. The market runs from 9th to 10th Avenue and is hugged by 15th and 16th Street. It is definitely quite the atmosphere for photographers - I will be returning soon enough to collect proper documentation.

What greatness comes from our spontaneous escapades!